Amadeus has signed an extensive long-term content agreement with the Cathay Pacific Group, which offers Amadeus agents access to a comprehensive range of Cathay Pacific and Dragonair fares, schedules and availability. More than 90,000 travel agency points of sale may benefit from the move.
“Travel agencies remain a key sales channel for Cathay Pacific,” said Clarence Tai, general manager of sales and distribution for the airline. “It is critical that our travel agency partners have access to a broad range of fare products of Cathay Pacific and Dragonair. Amadeus is an important distribution channel for us, enabling true global coverage.”
Amadeus says the new agreement offers its subscribers in Asia access to the same level of fares, availability and functionality – and under the same conditions – as any other travel agent content channel. Outside Asia, Cathay Pacific and Dragonair have increased their content guarantee to Amadeus to include all fares, availability and functionality – again, under the same conditions – as the airlines distribute through its own website, call center and other travel agency content access channels.
In addition to distributing Cathay Pacific’s content to more than 90,000 travel agency points of sale worldwide, Amadeus provides the e-Commerce technology that powers the cathaypacific.com website, enabling the airline’s customers to shop, book and manage their travel online. Cathay Pacific and Dragonair are also in the process of implementing the Amadeus Altéa Customer Management System, which will manage reservations, inventory and departure control from late 2011.