Amadeus reports signing a long-term e-Commerce agreement with Air France-KLM, the French-Dutch airline group. Amadeus’ agreement with Air France-KLM, which is effective worldwide, will see the airline group use Amadeus’ shopping technology for a further five years across both its domestic and international websites.
The renewed partnership will provide Air France-KLM with Amadeus Flex Pricer to power its revenue and award shopping flows, covering both its Air France and KLM networks, for domestic, regional and long-haul flights.
Travelers will benefit from enhanced self-service functionality, enabling them to enjoy the same, consistent shopping experience when searching for Air France-KLM flights, exploring special offers, redeeming frequent flyer miles, or when rebooking alternative travel options, Amadeus says.
The partnership highlights the continued expansion of Amadeus’ e-Commerce business around the world, and today Amadeus now powers web and mobile services for more than 100 airlines across merchandising, booking, and servicing.
A recent study carried out by Amadeus, investigating averaged online data from the top 50 airlines adopting the Amadeus e-Retail Booking Engine and Amadeus Flex Pricer, has shown that the carriers have enjoyed a yearly increase in online yield and total revenue from 2011 to 2012.
On a consolidated basis, the Amadeus study found:
· a 7 percent increase in online yield
· over 16 percent increase in created Passenger Name Records (PNRs), which combined with the above online yield delivers an increase in online revenues of 24 percent
· a 7 percent increase in page views per PNR, possibly indicating that travelers are increasingly searching before making a decision
Amadeus said its solutions support airline customers’ online strategies and enable business results more generally to often outperform industry growth figures.
The role of new digital opportunities for airlines will be explored at the Amadeus Airline e-Commerce & Mobile Conference 2013, on 4th-6th June in Madrid.