Amadeus Makes Low-Cost Carriers More Accessible

Amadeus has rolled out a new technology solution that it says will revolutionize the low-cost airline market by providing comprehensive access to sales via travel agents and corporate customers for the first time. Amadeus Ticketless Access enables fare and flight information from ticketless carriers to be displayed alongside those of full-service airlines through the GDS. It also eliminates an estimated three to five euros per booking in added technology costs currently faced by low-cost carriers that distribute through this channel. Sterling, the largest Scandinavian low-cost carrier, is working with Amadeus Ticketless Access. Michael Hansen, vice president, business development and IT at Sterling, said in a statement: "The low-cost carrier market in Europe is increasingly competitive, and it is important that we continue to look at ways to increase revenues and support growth. We have often been outspoken critics of the costs associated with traditional GDSs in the past, but Amadeus Ticketless Access is a pioneering tool to help us extend our reach and distribution." Frédéric Spagnou, vice president, airline business group, Amadeus, said: "LCCs need to generate new revenues if they are to stay ahead in a maturing market. In Europe alone the number of LCCs has increased from five in 2000 to 65 in 2006. By removing the added technology cost associated with distribution via the GDS, we have truly opened up sales through travel agencies, balancing the dependency of low-cost airlines on the Internet channel. Visit [www.amadeus.com/airlines].

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