Amadeus North America today announced its newly created position of vice president of sales and appointment of Joff Romoff, a 16-year travel industry veteran and former Expedia executive, for the role. Romoff will direct Amadeus' travel agency distribution efforts in the U.S., Canada, Guam and Micronesia, overseeing sales efforts for the small and mid-size travel agency distribution markets, as well as the e-commerce group.
"Joff's experience and expertise, not only related to travel agencies but across the travel industry, will be a tremendous benefit as we continue to build our presence and serve the changing needs of our agency customers in North America," said Tom Cates, chief commercial officer for Amadeus North America.
Prior to joining Amadeus, Romoff served as vice president of Americas for Expedia Inc., where he led the development and growth of the lodging product including the Hotels.com and Hotwire.com brands. Prior to joining Expedia, Romoff served in a variety of senior sales and strategy roles with companies that include Air Canada, The Loyalty Management Group and American Airlines.