American Airlines Launches Online Facebook Platform

With the launch of American Airlines’ “Travel Bag” application on Facebook, the battle for customer loyalty enters a new cyberspace dimension. American’s Travel Bag application, the first Facebook application of its kind, allows users to contribute and access travel-related content using features like Favorites, Travelogue and Trip-O-Vent, each designed to allow customers to share their travel experiences, American says.

Travel Bag also offers a link to American’s website, where Facebook users can check for low fares, make reservations, view their AAdvantage miles, check gate and arrival/departure information—all within their own unique profile page.

Facebook has more than 67 million active users, and American Airlines is the first major airline to offer an application on the site for users to contribute and access travel-related content.

American notes that with more than 1.6 million site visits per day, the airline’s own website is its largest distribution channel. Visit www.aa.com