American Airlines is launching a Mobile Million Sweepstakes for Android users to celebrate its recently launched Android application. The new sweepstakes program, which mirrors American Airlines' 2010 Mobile Million Sweepstakes for iPhone , rewards one grand-prize winner with 1 million American Airlines AAdvantage miles. In addition, American Airlines will give one Barnes & Noble Nook Color every day for 30 days to 30 lucky winners—all for simply downloading the free app.
To enter the sweepstakes, which runs through April 28, customers must simply install and launch the app on their Android devices, watch the video and register through the pop-up that appears. Customers who currently have the American Airlines app on their Android devices can still enter the sweepstakes by updating the app, and non-Android users may enter the sweepstakes via an alternate online entry form. Travelers can make additional entries by sharing the sweepstakes with a friend via e-mail.
“Mobile technology is of growing importance to our customers, and can improve a customer’s travel experience by putting control of the flow of information right in the customer's hands," said Rick Elieson, managing director, American Airlines Interactive Marketing. “We know our customers rely heavily on their mobile devices when they travel, and beyond checking in or getting gate information, it is increasingly the way in which customers connect with American Airlines. The Mobile Million Sweepstakes is a great way to highlight the capabilities of our newest mobile app while giving customers the opportunity to win some terrific prizes.”
A promotional video that showcases benefits of the Android app will be featured in-flight for the entire month of April.