American and Farelogix Extend Agreement

A new, long-term deal that paves the way for next-generation airline distribution, has been signed by American Airlines and Farelogix. The new, seven-year agreement allows Farelogix to  continue providing enhancements and support for American's direct connect   technology which enables the sale of American’s fares and other products by travel agencies.

American’s direct connect adheres to the IATA New Distribution Capability (NDC) standard and is in production with many travel agencies around the globe.

 “Using direct connect technology, we can make individually tailored offers possible in real time, transparently, no matter where the customer chooses to shop,” said Cory Garner, Managing Director of Sales Operations and Distribution at American Airlines. “Third-party distribution channels that use American’s direct connect can provide customers with the unprecedented ability to shop where they want, yet obtain the highly relevant products and pricing that one would normally expect from contacting American directly.”

 Direct connect is American’s preferred method of connectivity for travel agencies and global distribution systems to access its full suite of content, AA says. This includes Main Cabin Extra. 

“We see this technology as the future of airline distribution, whereby the airline is empowered to make its very best offer and compete for the customer at every transaction and touch point,” said Jim Davidson, President and CEO of Farelogix. “We are delighted to collaborate with an airline such as American that shares our vision for the modernization of airline commerce.”



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