The Airlines Reporting Corporation (ARC) has introduced the ARC Accreditation Mark and the VTC (Verified Travel Consultant) Mark. ARC is launching the marks in response to travel agent requests for an effective way to promote ARC credentials to both consumers and suppliers.
“The new ARC Accreditation Mark may be the perfect way to highlight a travel agency’s obtainment of the gold standard in travel agent accreditation," says Lauri Reishus, general manager of ARC Industry Products and Services. "The ARC-Accredited Agency and the ARC VTC are among the most select group of dedicated professionals in the U.S. travel industry.”
The stylish, high-resolution ARC Accreditation Mark is available, free of charge, for use by all active ARC-accredited agents with an airline ticketing appointment. The VTC Mark is similarly available to ARC-certified VTCs. Among the features is the ability of visitors to agent Web sites can click on the ARC Accreditation Mark and VTC Mark, which link to an interface that will verify the agency’s or VTC’s accreditation or certification status.
“ARC agents have shown an impressive commitment to meeting and maintaining the industry’s most stringent financial, personnel, and security requirements," says Reishus. "As a result, they are rightfully recognized by the world’s leading airlines, hotels, car rental companies, cruise lines, and tour operators. These marks are a true embodiment of an agency’s impressive credentials."
“Whether displayed on an agency’s website or on business stationery, customers and travel suppliers will appreciate knowing that the agency is fully accredited by ARC,” adds Reishus.