ASTA’s chapters are vital to the Society’s success, reports ASTA president and CEO Zane Kerby who addressed a recent meeting of the American Society of Travel Agents’ (ASTA) Chapter Presidents Council (CPC) February 7-9 at the Monterey Bay National Marine Sanctuary Exploration Center.
The meeting was to share best practices in chapter development and was hosted by Scott Pinheiro, president of Santa Cruz Travel and ASTA’s Northern California (NorCal) chapter.
The conference clearly helped the chapter leaders develop stronger chapter programs that will provide members with a platform to network and grow, Kerby said. “Healthy, vibrant chapters are essential for developing a strong grass roots base for the Society’s advocacy initiatives."
Kerby provided the Council with an overview of the current travel agency marketplace, a look of ASTA’s new strategic direction and a glimpse at the Society’s consumer awareness efforts. ASTA chair, John I. Lovell, also spoke to the group.
The CPC meets four times a year and makes recommendations to the Board of Directors of the Society. Ryan McGredy, chair of the Young Professionals Society (YPS), is CPC chair.
ASTA’s chapters include Arizona, Carolinas, Central Atlantic, Central & North. Florida, Delaware Valley, Great Lakes, Hawaii, Long Island, Mid America, Midwest, Missouri Valley, Northern California, New England, New Jersey, New York City, Orange County, Pacific NW, Puerto Rico/Virgin Islands, Rocky Mountain, Southern California, South Florida, San Diego, SouthEast, SouthWest, Upper Midwest and YPS. The Young Professional Society (YPS) is the Society’s first special interest chapter.