ASTA Launches "My Travel Agent Rocks!" Blog

keyboardThe American Society of Travel Agents (ASTA) reports the launch of its “My Travel Agent Rocks!” blog as part of a consumer awareness campaign. The blog will be featured on ASTA’s consumer-facing website, the association says.

“The new blog will regularly showcase what an ASTA member did to help one of their clients experience the trip of a lifetime, or to save that dream vacation from disaster,” said ASTA president and CEO Zane Kerby. “This website both reminds the traveling public of what agents do for them every day, and brings new clients directly to our members,” he said. 

RELATED: ASTA Elects New Board and Chapter Leaders


Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

The website connects consumers with professional travel agents, ASTA notes, either based on geographical location, or by expertise. brought $1.3 million in sales leads directly to ASTA members in the first six months of this year from travelers searching for a vetted travel counselor, ASTA said. 

The first several blogs will be culled from the dozens of nominations made for this year’s Extra Mile Award that will be announced at the ASTA Global Convention on Sept. 15, including the three finalists being voted on by the public. Voting ends today, ASTA said. In the future, travelers and agents can submit their own stories to the blog.

Travel consultants sell more than $86 billion worth of air tickets, $15 billion in cruises and $9 billion in tour packages each year,  ASTA notes, and this blog reminds the traveling public of the many reasons why ASTA members are the best resource for planning a trip.


Suggested Articles:

Carnival Corporation issued a financial update today, with details about its liquidity, cash burn, ship sales, delayed deliveries and future bookings.

The World Travel & Tourism Council has launched the #wear2care campaign to herald the the return of safer travels. Learn more here.

Six out of 10 respondents said they would likely participate in cannabis-related activity where recreational use is legal. Learn more here.