The American Society of Travel Agents (ASTA) reports the launch of its “My Travel Agent Rocks!” blog as part of a consumer awareness campaign. The blog will be featured on ASTA’s consumer-facing website TravelSense.org, the association says.
“The new blog will regularly showcase what an ASTA member did to help one of their clients experience the trip of a lifetime, or to save that dream vacation from disaster,” said ASTA president and CEO Zane Kerby. “This website both reminds the traveling public of what agents do for them every day, and brings new clients directly to our members,” he said.
The TravelSense.org website connects consumers with professional travel agents, ASTA notes, either based on geographical location, or by expertise. TravelSense.org brought $1.3 million in sales leads directly to ASTA members in the first six months of this year from travelers searching for a vetted travel counselor, ASTA said.
The first several blogs will be culled from the dozens of nominations made for this year’s Extra Mile Award that will be announced at the ASTA Global Convention on Sept. 15, including the three finalists being voted on by the public. Voting ends today, ASTA said. In the future, travelers and agents can submit their own stories to the blog.
Travel consultants sell more than $86 billion worth of air tickets, $15 billion in cruises and $9 billion in tour packages each year, ASTA notes, and this blog reminds the traveling public of the many reasons why ASTA members are the best resource for planning a trip.