ASTA Names New VP, Business Development

susan verdolini-sheatsASTA has named Susan Verdolini-Sheats as the organization's new VP, Business Development. With this role, she will lead ASTA’s strategic alliance and Allied Member outreach and management. 

Most recently Sheats was VP, Business Development with the Global Business Travel Association, achieving sponsorship and exhibit goals for large business travel events from conventions and conferences to international symposiums.

“We are delighted to bring Sue’s creativity, energy and expertise to bear on our efforts to revitalize ASTA, the world's largest association of travel professionals. The travel professional provides important expertise and service in a critically important aspect of the world economy,” said ASTA CEO and President Zane Kerby.

“After many years of extensive, highly targeted regional, national and international sales and marketing primarily in travel and tourism, I am delighted to join ASTA for this exciting new phase of growth worldwide,” said Verdolini-Sheats.

ASTA also reports Bill Lawrence was named Director, Partner Programs. He has has more than 30 years' experience in the travel and hotel industry. He has held prominent sales, marketing and corporate development positions at top international hotel chains including InterContinental Hotels, Hilton International, Sheraton and CIGA Hotels, Inc. 

Most recently, he was a member of the CCRA Travel Solutions Hotel Partner Team, working with hotels, resorts and a wide range of travel suppliers in the US and overseas on marketing and sales projects for travel agents and agencies.


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