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| Photo by Freeimages.com/Esteban Lifich |
Avoya Travel reports that it has received a patent for the technology that powers its Live Leads program, which matches independent travle agents with vacation-seeking clients.
The Live Leads program automatically finds and connects the best available independent travel professional for each consumer request based on many metrics including closing ratio, vacation or cruise line vendor, expertise, and many other proven performance factors at any time, day or night, Avoya said. The patent grants Avoya the exclusive right to use the proprietary technology, and prevents and excludes all companies in any industry, including travel host and franchise networks, from replicating or utilizing a similar performance-based lead distribution system.
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