California Tourism Building Relations with China

The California Travel & Tourism Commission (CTTC) is currently in the midst of leading a delegation on a Chinese trade and media mission, now through November 20. This is following the commission's successful hosting of nearly 30 top Chinese tour operators and national media.

"Since launching our offices in China early this year, we've been highly visible in the market, building long-term relationships with Chinese officials, travel professionals and journalists," says Caroline Beteta, CTTC president and CEO and chair of the U.S. Travel Association.

The California delegation, including representatives from LA INC. The Los Angeles Convention and Visitors Bureau, Beverly Hills Conference and Visitors Bureau, San Francisco Convention and Visitors Bureau, and more, is meeting with Beijing Tourism officials as well as over 200 travel trade and media professionals.