Caribbean Resort Provides Agents Opportunity to Improve Sales, Marketing

The Coconut Bay Beach and Resort is promoting an “Ask Me About Coconut Bay” training program that enables agents to enhance their marketing skills and grow their business. St. Lucia’s Coconut Bay Beach Resort & Spa now offers 15 percent commissions on direct bookings. 

“Travel agents are the ones who ultimately benefit from our regional support,” said vice president of marketing, Marilyn Cairo. “I am eager to spread the word about Coconut Bay’s new initiatives, all of which are geared toward providing agents with the tools they need to succeed, secure bookings and expand their business.”

Not only is this a learning experience for travel agents but they also have a chance to win prizes, via company-wide contests, which include prize giveaways, free dinners, and seven-night stays at the resort for two or a family of four.

Mark Adams, the president of National Continental Hotels, the parent company of Coconut Bay said, “Through Ask Me, we will provide agents with on-site staff trainings, promotional display materials, co-op advertising opportunities, co-branded marketing tools, bridal show sponsorship and a new incentive program designed to reward proactive and productive agent partners.”

The resort also launched a U.S.-based call center where agents can speak directly to a knowledgeable staff in English or Spanish. "Ask Me" will lead the sales, marketing, reservations and wedding initiatives and manage the toll-free number for Coconut Bay. 

Starting on June 15, travel agents can call 877-352-8898 to make bookings and learn about recent resort-wide upgrades.


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