Carnival Launches New Ad Campaign

Carnival Cruise Lines is putting a fresh face on Fun Ship cruising. The cruise line is launching a multimillion-dollar branding campaign through new TV spots and other marketing materials. The first in a series of 30-second TV ads debuts Monday, built around a theme of "Let the Fun Begin." The spots feature many of Carnival's upgrades and improvements, such as its revamped Fantasy-class ships, while displaying images of guests enjoying themselves on Carnival ships. The new print campaign will encompass full-page images gleaned from the various TV spots. There will also be a new travel agent kit, which will be sent out early this year. The first of the new spots can be viewed at http://www.carnival.com/promo/tv. (DE)

Read more on:

Suggested Articles:

Perillo’s Learning Journeys, a brand of Perillo Tours, will resign its USTOA)membership as it spins off to become a separate company. Read more here.

Discover The Palm Beaches launched a new incentive program for travel agencies and advisors that secure business to the destination. Learn more here.

Atlanta-based Epperly Travel has announced the hiring of managing director Cassie McMillion Deifik in tandem with the expansion of its IC program.