Cruise Holidays is unveiling details of a niche marketing program geared specifically for franchisees who want to specialize in and promote group travel. Group business actually makes up a significant portion of the training provided by Cruise Holidays. The expansion of its niche marketing campaigns will benefit both retail and home-based franchisees.
The niche marketing campaigns are turnkey programs that consist of posters, tri-fold planners and three postcard messages. An HTML e-mail for each niche will also be available soon. The marketing campaigns are available in a number of categories that are group-focused including meetings at sea, family reunion cruises, fundraising cruises, girlfriend getaways and incentive cruises. There are also niche campaigns for cruises to Alaska, honeymoons at sea and singles cruises.
“CLIA cites a 28 percent group occupancy rate for its member cruise lines," said Mark Schiffner, vice president of Cruise Holidays. "At Cruise Holidays, our overall group occupancy rate exceeds 50 percent, because of the emphasis we put on booking groups right from the get-go. We teach franchisees the importance of groups during their initial training and then follow up with an advanced group training course.
“The niche group marketing pieces we provide are an excellent way for our franchisees to find new prospects, especially since all of the templates are loaded into our publishing system for franchisees to print on demand with their individual contact information,” said Schiffner. “To my knowledge, we are the only franchise system that provides such a turnkey group niche marketing program that places such a huge emphasis on groups to its franchisees.”
The Cruise Holidays brand currently includes more than 200 storefront and home-based franchisees. Cruise Holidays is North America’s oldest franchise network of cruise-specialty travel agencies with franchisees throughout the U.S. and Canada, and is celebrating its 25th Anniversary during 2009.