|Allure of the Seas// (c) 2011 Royal Caribbean International|
CruiseOne and Cruises Inc., both part of World Travel Holdings (WTH), have announced the line-up of speakers and workshop roster for the upcoming 2011 National Conference. The event takes place October 9 to 16 aboard Royal Caribbean International’s Allure of the Seas. Featured will be keynote speakers and panelists, as well as five distinctive “Learning Tracks” to guide franchise owners and agents. Themed “Expand Your Horizons,” the 2011 CruiseOne & Cruises Inc. National Conference will be the companies’ largest ever, welcoming 750 plus attendees.
“We will once again provide first class training, continuing education and networking opportunities as part of this year’s National Conference,” said Dwain Wall, senior vice president and general manager of CruiseOne and Cruises Inc. “Through this annual event, we offer our agents a true competitive advantage and a variety of unique offerings for their clients.”
This year, attendees will learn from keynote speaker Gregg Lederman, an award-winning author and business consultant. Lederman’s trademarked “Achieving Brand Integrity” model has been used by companies globally.
Other speakers this year will include cruise line industry executives, such as Vicki Freed of Royal Caribbean International; Dondra Ritzenthaler of Celebrity Cruises; Edie Bornstein of Azamara Club Cruises and many others.
Participating agents will gain business development tools from land vendors, cruise suppliers, Cruise Lines International Association (CLIA) representatives and more.
This year’s event will also mark the return of innovative “Learning Tracks,” which were tested during the 2010 National Conference and deemed successful by the companies’ Advisory Councils. The 2011 themes will include:
• Automation (sample workshop – “Understanding Vendor Online Tools”)
• Sales and Relationships (sample workshop – “The Five Key Habits of Super-Successful Vacation Salespeople”)
• Marketing (sample workshop – “Dissecting the Social Media Marketplace & Email”)
• Product (sample workshop – “Making Money Selling Europe”)
• Business Opportunities (sample workshop – “Million Dollar Ideas”)
“The 2011 CruiseOne & Cruises Inc. National Conference is an incredible opportunity to learn from the industry’s most knowledgeable professionals in an exciting, interactive format,” said Drew Daly, vice president of sales performance for CruiseOne & Cruises Inc. “Throughout the registration process, we have allowed our franchise owners, independent contractors and associates to tailor their participation in ways that will help them work more efficiently to grow their businesses.”
The 2011 CruiseOne & Cruises Inc. National Conference aboard Allure of the Seas will include visits to Labadee, Haiti; Falmouth, Jamaica; and Cozumel, Mexico. The event will combine interaction with cruise line and land travel executives with a program of workshops and panel discussions presented by the companies’ corporate headquarters team.
CruiseOne was founded in 1992 and currently has more than 750 franchise locations while Cruises Inc., a major cruise travel host agency, was founded in 1982. Together, the companies’ 1,200 plus agents are part of World Travel Holdings (WTH).