Denihan Hospitality reports that it is increasing its group commissions from 10 percent to 11 percent as part of its “We Love Our Third-Party Planners” promotion.
“We recognize and appreciate the important role group intermediaries play in attracting business and group bookings to our hotels,” said Vera Manoukian, president and chief operating officer at Denihan, in a written release. “These are valued relationships that have been cultivated over many years and the increased commissions we’re offering demonstrates our commitment to a maintaining a mutually beneficial, long-term partnership.”
Denihan said that it has notified all of its intermediary partners of its decision to increase third-party commissions.
The move makes Denihan the latest company to raise its group commissions in the wake of Marriott’s recent announcement that it would cut group commission rates from 10 percent to 7 percent at its properties in the United States and Canada, effective March 31. South Seas Island Resort, a property on Captiva Island, Florida, is raising its group commissions to 13 percent on business booked before April 30, 3018, for travel dates through December 31, 2020, as part of its “Lucky 13” promotion.
Nobu Hotels is raising group commissions at its properties in Miami Beach and Los Cabos. As part of its “Some Decrease, We Increase” promotion, travel agents who book a minimum of 10 rooms per night will receive 12 percent commission on groups contracted now through December 31, 2018, for travel anytime. The promotion applies to both the Nobu Miami Beach and the Nobu Los Cabos, although the company notes that group reservations for the Nobu Los Cabos will not start until spring 2019. The Nobu Los Cabos is currently scheduled to open this year, and will offer 200 guestrooms, a Japanese-inspired design incorporating its beachfront setting in Cabo San Lucas, and a signature Nobu Restaurant and Bar.
Additionally, last week a representative for Eden Roc Miami Beach told Travel Agent that the property would increase its group commissions from 10 percent to 12 percent in response to the “growing trend of incentive and commission cutbacks.” The increased commission applies to newly contracted groups that book a minimum of 10 rooms per night now through December 31, for travel anytime.
Wyndham Hotel Group told Travel Agent that it would hold its commission levels steady at 10 percent.