In a timely initiative, Ensemble Travel Group will kick off its new Ensemble Luxe Life product on November 16 with a webinar training for members on how to sell and cash in on North America’s #1 sporting event: the XLVI Super Bowl on February 5, 2012 in Indianapolis.
Announced last month at the 2011 Ensemble Travel Group International Conference in Las Vegas, this new VIP concierge service delivers not only sold-out and premium event seating, but also entrée to the ‘A-List’ parties and other off-limits activities.
According to Suzanne Hall, senior director, marketing and development/land products, response from members has been extremely positive.
“There was a lot of buzz surrounding the announcement at conference,” said Hall. “Agents are excited about this new revenue stream, especially since it provides a service to their clients that generally can’t be price shopped or easily obtained.”
The Ensemble Luxe Life Super Bowl experience includes invitations to a highly coveted Super Bowl celebrity party such as Maxim, Playboy, ESPN and Sports Illustrated; tickets to NFL Pre-game Party including top-shelf open-bar service, food stations, NFL player appearances and live entertainment; premium lower bowl seating at the game; and four nights lodging.
Ensemble is working with partners Inside Sports & Entertainment Group (InsideSEG) for the sports, entertainment and lifestyle events of Luxe Life, and Excursions Ltd. for the worldwide cultural/destination experiences.
Representatives from InsideSEG will be conducting the webinar on November 16 beginning at 12:30 p.m. EDT. Registration and product information are available on the Ensemble Extranet.