Promising to deliver content and offers to the travel agency channel, Farelogix has launched a new technology solution that enables airlines to implement the controversial IATA New Distribution Capability (NDC). The program is called NDC-Xpress.
NDC-Xpress delivers airline-controlled merchandising, pricing, and API distribution in a SaaS model, with implementation delivered in less than six months using the latest NDC schemas (Version 1.1), Farelogix says.
NDC-Xpress enables airlines to immediately begin generating new revenue streams from the sale of value-added services in the agency channel, the company says.
“The focus of NDC-Xpress is speed to market for the long overdue delivery of airline ancillaries, merchandising, rich content, and value-added services in the agency channel,” said Jim Davidson, president and CEO at Farelogix.
“With the final approval of IATA’s Resolution 787 (NDC) by the US Department of Transportation and the competitive push for airlines to offer dynamic and differentiated content across channels – beyond airline.com – the timing could not be better for Farelogix to deliver a solution that brings NDC to life, quickly and to the benefit of all parties,” Davidson said.
“NDC Solution providers, such as Farelogix, will play an essential role in the growth and marketplace adoption of NDC,” said Aleks Popovich, IATA senior vice president of financial and distribution services. “The introduction of NDC-Xpress, using proven technologies adapted for the latest version of the NDC standard, is evidence of the flexibility and speed to market an open standard such as NDC makes possible.”
According to Farelogix, NDC-Xpress entrusts airlines with the power to make their own offers to compete for customers by giving them control over their own shopping and merchandising engines, as well as their own standardized XML API to deliver content and offers to the travel agency channel.
The Farelogix/Open AXIS Group schema was chosen by IATA as the baseline for its NDC XML, Farelogix says. Sixteen airlines are already integrated with XML connectivity.