Latin America’s largets LGBT business event, the LGBT Business Expo, commenced June 12 at Puerto Vallarta’s Marriott Casa Magna.
The first day featured numerous presentations by international institutions focusing on the LGBT Market , including “The Business of Change: How Corporations Promote Equality” by the Human Rights Campaign Foundation’s Deena Fidas, “How Cultural Competence Helps Your Bottom Line” by Apoorva N. Gandhi, Marriott International, Inc, “Corporate LGBT Supplier Diversity Programs” by Joanna Dees, National Gay & Lesbian Chamber of Commerce® and “The power of branding: How you can learn from one of the world’s most successful global brands” by Jose Cuervo’s Araceli Ramos Rosaldo.
The event was also attended by a range of global leaders including Joseph Mark Pomper, US Consulate General in Monterrey, Jalisco State Secretariat of Tourism representative in Puerto Vallarta Ludwing Estrada, Salvador Peña of the Puerto Vallarta Tourism Board, Richard Zarkin of the Riviera Nayarit Tourism Board, representatives of the Mexico Tourism Board and others.
One of the expo’s highlights, the Out Now presentation on their LGBT2020 - the largest global research initiative into LGBT people – will be shown later in the week. The project found that Mexico’s 5.2 million lesbian, gay, bisexual and transgender (LGBT) people earned USD$74.4billion during the past year.
The IV Edition of the LGBT Business Conference has been a year of many firsts. It became the first of its kind to partake at Mexico’s leading tourism conference Tianguis, where it also partnered with Osasis Sense Cancun for a private B2B reception.
The business expo has brought in approximately 500 people to the Vallarta-Nayarit region. This will also be the first time the conference offers longer hours for the LGBT consumer to visit the conference.