Travel Impressions' next Social U webinar series will be held at 3 p.m. EST on Thursday, March 21, titled: "Social Works! How To Get More Leads, Close The Sale And The 6 Key Metrics You Must Be Measuring...Plus, The Latest On Facebook's Graph Search."
Agents can register for the free Social U webinar at www.facebook.com/TravelImpressions and learn why it's important to include keywords in the “About” section of your page as well as the benefits of encouraging "check-ins" and asking fans to tag themselves in your photos.
Facebook’s "Graph Search" feature will be a major focus of the webinar conducted by Susan Black, executive vice president and chief marketing officer, and Katie Gorga, senior manager of social media. They will explain how travel agents can take advantage of this new search and networking capability.
With Facebook's anticipated rollout of 'Graph Search' forthcoming, Black said the webinar will allow agents to take immediate advantage of new opportunities to generate incremental business by increasing their social media impact.
"We have beta tested the new feature extensively and are ready to share our knowledge and demonstrate several strategies agents will be able to use to drive engagement and sales," she added.
The Social U series has received over 3,000 agent views. Past webinars are currently available at www.facebook.com/TravelImpressions
For more information or to register for free Social U by Travel Impressions webinars, visit www.facebook.com/TravelImpressions and click on the "Social U" tab.