NEW ORLEANS, Lousiana - In support of the travel agent community, the Globus family of brands has updated its rebate policy. Travel Agent met with Steve Born, vice president of marketing for Globus at the 2010 USTOA Annual Conference & Marketplace, who filled us in on the policy.
"Originally we had put a policy in place at 2004 that capped agent discount advertisements at 10 percent," Born said.
Now agents and agencies are prohibited from publicly advertising a specific discount amount or price reduction of any vacation component, outside of an authorized Globus family of brands discount or promotion. Additionally, the terms "discount" and "rebate" cannot be used to refer to unauthorized promotions.
Born has been working with a handful of the 12,000 agents in partnership with Globus in order to directly involve them in the policy. So far the feedback has been positive.
Public advertising of any unauthorized Globus family of brands promotion or discount could result in loss of commission.
"We did this based on the input we have received from agents," says Born. "What we heard was that the community wanted us to provide an equal playing field."