GOL Linhas Aéreas Inteligentes, the largest low-cost airline in Latin America, reports it has selected Sabre’s market intelligence solution to leverage up-to-date global passenger traffic data from more than 40 industry sources and across air travel merchandising channels.
The technology agreement gives the airline a understanding of passenger demand data to help drive more revenue, including the personalization of the experience for frequent flyers and corporate travelers while creating business opportunities in their busiest routes, Sabre said.
Claudio Neves Borges, director schedule planning in GOL, said: "We are confident that Sabre AirVision Market Intelligence is the most comprehensive in-market solution delivering precise competitive landscape, with passenger traffic, airline schedule and fare information. Having this data delivered with high accuracy will be critical to the success of our commercial planning, and will enable us to efficiently respond to market dynamics both tactically and strategically."
Through the Sabre AirVision Market Intelligence implementation the airline will have a consolidated and up-to-date picture of all global markets for analysis, Sabre said. The information is comprised of a combination of historical flights and booking data to determine new markets and drive more revenue, identify actual market share and analyze competitors’ performance.