GTA Signs Distribution Agreement With Preferred Hotel Group

los angelesGTA, a major travel wholesaler, and Preferred Hotel Group, a global provider of sales, marketing and distribution services to independent luxury hotels, report a new partnership to increase visibility of the Preferred Hotel Group member portfolio among travelers worldwide.

The new agreement gives Preferred Hotel Group enhanced distribution opportunities from GTA’s wholesale and retail HTML and XML systems, its expertise and a global network of over 2,300 local professionals worldwide.

The partnership will help raise awareness of more than 650 properties that are represented within the Preferred Hotel Group family of brands. With tens of thousands of travel bookings daily, GTA will give independent hoteliers access to previously untapped marketplaces and more guests. GTA will now begin integrating Preferred Hotel Group systems before going live for bookings, the company said.

With travelers increasingly seeking out newer destinations off the beaten track, GTA can help hotels tap the popularity of experiential tourism. In the last three years alone, deals with 69 chains have added more than 29,000 properties to the inventory that agents and tour operators can sell on, GTA said.

Visit www.gta-travel.com

Read more on:

Suggested Articles:

From July to August, there was a sizable increase in the number of advisors who believe promotional offers would impact booking decisions.

If the pandemic suddenly ended tomorrow, nearly half of respondents said their first large discretionary purchase would be a trip. Learn more here.

Chris Conlin, president and CEO of Conlin Travel, sees a future for leisure travel—and it includes DIT (Domestic Independent Travel). Read more here.