GTA, a major travel wholesaler, and Preferred Hotel Group, a global provider of sales, marketing and distribution services to independent luxury hotels, report a new partnership to increase visibility of the Preferred Hotel Group member portfolio among travelers worldwide.
The new agreement gives Preferred Hotel Group enhanced distribution opportunities from GTA’s wholesale and retail HTML and XML systems, its expertise and a global network of over 2,300 local professionals worldwide.
The partnership will help raise awareness of more than 650 properties that are represented within the Preferred Hotel Group family of brands. With tens of thousands of travel bookings daily, GTA will give independent hoteliers access to previously untapped marketplaces and more guests. GTA will now begin integrating Preferred Hotel Group systems before going live for bookings, the company said.
With travelers increasingly seeking out newer destinations off the beaten track, GTA can help hotels tap the popularity of experiential tourism. In the last three years alone, deals with 69 chains have added more than 29,000 properties to the inventory that agents and tour operators can sell on, GTA said.