Travel agents should take note of the redesigned websites of Holland America Line and Azamara Cruises. The former has added new design and functions, while Azamara's improved site offers virtual tours and, now, online booking.
Holland America has added more video to its site and a new cruise finder helps narrow down itinerary options. "Our hope is that agents will use the website as a selling tool to engage potential clients," said Rick Meadows, executive vice president, marketing, sales and guest programs. Many prospective cruisers are using the Internet, first and foremost, as a research tool.
Azamara Cruises' website now offers online booking functionality, a tool it didn't have before when the site was launched late last year. Visitors can now browse through itineraries, shore excursions, pricing and available dates, and book their cruise directly through the site. The website also now offers virtual ship tours and 36-degree views of all stateroom categories. Visit http://www.hollandamerica.com and http://www.azamaracruises.com. (DE)