Holland America Reworks Brochures, Pushes Web

Holland America Line is redesigning its brochures to complement its consumer advertising campaign centering on close-up photographs and evocative headlines. "They are powerful new tools to engage and intrigue consumers, conveying destinations and brand personality," said Richard Meadows, Holland America's executive vice president of marketing, sales and guest programs. The new brochures are also being produced with the environment in mind and will be printed on recycled paper. In addition, Holland America says it is ramping up promotion of its e-brochures to reduce reliance on paper. The e-brochures can be accessed at Holland America's web site, [http://www.hollandamwerica.com]. (DE)

Suggested Articles:

On July 23, Carnival Corp. and the World Travel & Tourism Council will host a Global Science Summit on COVID-19. Here's what you need to know.

Additional sources of funding are required to help Caribbean tourism withstand future crises, according to a study on the effects of COVID-19 on DMOs.

Major competitors Royal Caribbean Group and Norwegian Cruise Line Holdings have joined forces to launch a new "Healthy Sail Panel." Learn more here.