The Hospitality Sales & Marketing Association International (HSMAI) recently celebrated the 58th annual Adrian Awards at the New York Marriott Marquis.
HSMAI honored 2014’s outstanding hospitality advertising, public relations and digital marketing campaigns before nearly 1,000 attendees.
Winners are selected from a field of more than 1,200 entries by senior industry and media experts. Gold Awards were presented to 46 winners in advertising, 87 in digital marketing and 130 in public relations. Platinum Award winners were selected from the most-outstanding Gold Award winners.
The gala’s highest honor, Best of Show, was selected from Platinum winners. Best of Show Awards were presented to the following winners in the advertising, digital marketing and public relations categories:
- Advertising “Best of Show” – Destination Cleveland – Cleveland Rebranding - and its agency MMGY Global
- Digital Marketing “Best of Show” – Red Roof Inn - Turning Flight Cancellations into Hotel Reservations - and its agency 360i
- Public Relations “Best of Show” – Tourism Australia - Reporting on OZ: CorOZpondents Campaign - and its agency Ketchum.
Platinum Awards were given to the following recipients in the advertising, digital marketing and public relations categories:
Advertising Platinum Winners: Booking.com, Wieden+Kennedy Amsterdam; Destination Cleveland, MMGY Global; Hilton Worldwide, Publicis Kaplan Thaler; Homewood Suites by Hilton, Van Winkle + Associates; SpringHill Suites by Marriott, mcgarrybowen; Utah Office of Tourism, Struck; Washington Metropolitan Area Transit Authority, WHITE.
Digital Marketing Platinum Winners: Best Western International, Ideas Collide Marketing Communications; Coast Hotels, GCommerce; Hilton Worldwide, Publicis Kaplan Thaler; Holland Marketing Alliance, Mustache; Marriott Hotels, Grey New York; Nassau Paradise Island Promotion Board, VERB Interactive; Red Roof Inn, 360i; VISIT FLORIDA.
Public Relations Platinum Winners: AKA, Ballentines PR and Quinn; Berkshire Hathaway Travel Protection, Mardiks PR; Destination Quebec, DQMPR; Embassy Suites Omaha - La Vista; Greater Miami Convention & Visitors Bureau, Current Lifestyle Marketing; Marriott Marquis Washington, D.C., Laura Davidson Public Relations; MCA Namibia/Namibia Tourism Board, Development Counsellors International; Premier Rail Collection, Lou Hammond & Associates; The Cayman Islands Department of Tourism, Mfa Ltd. (Missy Farren & Associates); Tourism Australia, Ketchum; Visit St. Pete/Clearwater, Paradise Advertising, Digital and Entertainment.
Throughout the award gala, winners of Gold Awards were recognized and displayed in the “iPad Gold Gallery” through an interactive site designed by Sequence. Also during the gala, HSMAI presented its 2014 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization.
Two industry leaders were honored with HSMAI Lifetime Achievement awards. Hilton Worldwide President & CEO Christopher J. Nassetta received the Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing.
Geoffrey Weill, president of WEILL, was the recipient of the Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations.
The fifth annual Leader in Sustainable Tourism award, presented by HSMAI and National Geographic Traveler, was presented to the Santa Monica Convention and Visitors Bureau. The TravelClick eMarketer of the Year Award was a tie, going to Best Western International and Qbic Hotel London City. Hilton Worldwide received the American Express Loyalty Award and the Yahoo! Yodeler of the Year award went to Marriott International.