Incentive Travel Exchange to Launch Exclusive Appointment-Based MICE Event in Europe

Questex Media Group’s Incentive Travel Exchange, currently ongoing in Las Vegas at THEhotel, announced the launch of their new event in Europe. Carrying on the successful formula of the one-to-one pre-scheduled appointment format seen at Incentive Travel Exchange and Caribbean Meeting & Incentive Travel Exchange, Europe Meeting & Incentive Travel Exchange (EMITE) will be held October 17-19, 2011 at host hotel Park Plaza Westminster Bridge in London for European buyers and global suppliers.

“We are thrilled to expand Incentive Travel Exchange into Europe next year. Incentive Travel Exchange has proven to be very successful by selling out for a third year in a row and reaching out to European buyers to connect them with global suppliers was the perfect next step,” stated Alicia Evanko, event director of Incentive Travel Exchange. “It will be the most exclusive event in the MICE market with an extremely select group of hosted buyers in attendance.”

“Having exhibited at Incentive Travel Exchange for many years, I felt that this concept would also succeed wonderfully in Europe – finally a dream comes true today,” said Thorsten Meier, EMITE liaison and advisor. “I am extremely proud to be a part of making EMITE a huge success overseas in 2011 because the European meetings industry has been waiting for a professional one-on-one format.  We will guarantee that only the top, pre-qualified buyers will be in attendance so both buyers and suppliers have the maximum value in their participation and a unique show experience.”

The EMITE will host pre-qualified, high-volume MICE European buyers. Buyers interested in participating should contact Alicia Evanko, Event Director at +1 212.895.8266 or via -email at [email protected].

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