JW Marriott Hotels & Resorts has launched CUR8, a new iOS app that allows guests to post digital travel videos to their social media networks. CUR8 is one of JW Marriott's first entries into the mobile space.
The app allows guests to share videos via Facebook, Twitter an YouTube in six steps using the hashtag #CUR8byJWM. Guests can share their own personal videos and photos, as well as choose from a bank of JW Marriott property images. App users also have the option to set their videos to music and add text featuring personalized messages to their short films. CUR8 was created and designed by Los Angeles-based advertising agency Team One.
“With hotel-branded apps becoming more mainstream, we wanted to make our entrance into the tech landscape with a product that allows guests to capture memories from their stay,” said Mitzi Gaskins, vice president and global brand manager of JW Marriott Hotels & Resorts. “We know that social media is important to our guests so we created a lifestyle app that offers an innovative and convenient way for them to share their travel experiences.”
CUR8 will offer content from all 64 JW Marriott Hotels worldwide.
"Travel and storytelling go hand-in-hand, and with CUR8, our guests are able to seamlessly integrate the two in a way that is approachable and aligns with their own interests in technology," said Jim McMahon, senior manager of brand marketing for JW Marriott. "Our properties offer incredible experiences in amazing destinations around the world that are worth sharing. This new app allows travelers to tell these stories from their own personal lens in a modern and meaningful way."
The free app is now available for download from the iTunes store.