J. Walter Thompson (JWT), a major marketing communications brand, is celebrating its 150th anniversary with the release of their 10th annual trends report, The Future 100, which highlights trends to watch in 2015.
Travel trends include:
Airport Art and More: Airports are becoming venues for art, gastronomy and culture as global consumer travels continues to grow. Moment factor, the digital creative collective, has created an interactive digital art wall at the Los Angeles airport.
Tech-Free Travel: As more consumers seek to take time off from technology, hospitality spaces are encouraging tech-free time and offering space for contemplation. A new Westin package for its Hilton Head Island property in South Carolina invites guests to surrender their mobile devices upon arrival.
Wellness Tourism: An easy way to combine travel, fun and relaxation with healthy eating. The Global Wellness Tourism Congress says that wellness travel is already a $439 billion market and predicts growth of 55 percent by 2017.
Low-Cost Airlines: People are dying to travel different parts of the world, so airlines are coming up with adaptable travel solutions. Scoot, part of Singapore Airlines, offers affordable flights between Singapore and Tianjin in Northern China. Norwegian Air Shuttle, a no-frills European airline, has started flying to Thailand and Wow Air, an Icelandic airline, is starting routes from London to Boston via Reyjavik.
Visit www.jwt.com