Kenya Airways, the national airline of Kenya, has announced a new merchandising agreement that will see the airline participate in Travelport's Rich Content and Branding program.
Travelport and Kenya Airways’ current partnership provides Travelport-connected agents with access to Kenya Airways fares and offerings via Travelport’s Travel Commerce Platform. Now, Kenya Airways has also signed up to participate in Travelport Rich Content and Branding.
Rich Content and Branding enables airlines to market and retail their offering more effectively by controlling how their products are visually presented and described on travel agent screens, and is now available through the latest version of the Travelport Smartpoint agency desktop, Travelport said. The program also allows Kenya Airways to upsell in the GDS. Over hundred airlines have already signed up to participate in Rich Content and Branding since its launch in 2014, including South African Airways, Comair, Kulula, Etihad, Gulf Air and British Airways.