Two Los Angeles-based hotel groups are upping their exposure—one with the launch of an altogether new brand, the other by expanding an existing brand internationally.
SBE Hotel Group, a division of SBE Entertainment, has
announced plans for the launch of a new luxury brand called SLS Hotels. Under a
management agreement with Starwood Hotels & Resorts, the first SLS
property, to be called SLS Los Angeles, will be a reflag of the Le Meridien at
Meanwhile, Kor Hotel Group is taking its Tides brand
overseas. The first of these upscale-resort properties will be Tides Riviera
Maya, followed by Tides Playa del Carmen. Both will grow off the original Tides