Kor and SBE Grow

Two Los Angeles-based hotel groups are upping their exposure—one with the launch of an altogether new brand, the other by expanding an existing brand internationally.

SBE Hotel Group, a division of SBE Entertainment, has announced plans for the launch of a new luxury brand called SLS Hotels. Under a management agreement with Starwood Hotels & Resorts, the first SLS property, to be called SLS Los Angeles, will be a reflag of the Le Meridien at Beverly Hills, after a transformation led by French designer Phillipe Starck.

Meanwhile, Kor Hotel Group is taking its Tides brand overseas. The first of these upscale-resort properties will be Tides Riviera Maya, followed by Tides Playa del Carmen. Both will grow off the original Tides Hotel in Miami. "Our aim is to create a series of resorts that emit an adventurous, global-coastal ambience," said Nicholas Clayton, president of Kor Hotel Group.

Read more on:

Suggested Articles:

The 2020 USTOA Annual Conference & Marketplace will be in an abbreviated format within the same time frame of original dates of December 1–4. 

The Avoya Mastermind Virtual Land Forum focused on brand education, sales and new safety protocols for resuming travel. Learn more here.

The two all-suite Turks & Caicos resorts will resume welcoming guests with new health and safety protocols. Read more here.