Korean Air has recently announced John Jackson as the new vice president of marketing for the Americas. Jackson, the company's former director of marketing, will be the first non-Korean to hold an executive position at the airline, which stands as the largest Asian airline serving the Americas.
Jackson grew up in the airline industry, with his mother a flight attendant and his father a marketer for Delta. He actively started his airline career as a campus sales representative with Continental sales in the 1980s at the University of Georgia. After graduation, he worked with Delta in planning and maintenance scheduling before joining Korean Air, where he was promoted through the sales and marketing ranks in KAL's offices in Atlanta, Denver, and Los Angeles.
Jackson’s primary responsibility is to increase Korean Air's market share in corporate and luxury leisure travel markets. He will also oversee passenger marketing and sales functions including reservations, frequent flyer program, corporate and agency sales, internet sales and marketing, advertising, public relations, alliances, and pricing. In addition, he will coordinate the efforts of Korean Air’s 13 sales offices and a network of general sales agents (GSAs).
For more information, visit www.koreanair.com.