London Tourism Board to Put Hotel Guest Reviews Online

Visit London has joined forces with TripAdvisor to provide user-generated reviews of London hotels on its web site, the first partnership of this kind for both organizations. Beginning in January, site visitors will be able to read and post reviews of 2,000 hotels and attractions via either organization's web site. The partnership also will allow for other enhancements to Visit London's site, such as top 10 lists based on user reviews. As is the policy on TripAdvisor, hoteliers and other businesses will have the right to reply to such reviews. "User reviews enhance the recommendations our editorial team makes to ensure visitors to London get the best possible insight into all that the city offers before they travel," said Visit London Digital Director Jose Adams. "We want to encourage interaction with visitors and will continue to develop social media applications and more personalized content on both the web and mobile phones in the future." Visit www.visitlondon.com. (JM)

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