Mandarin Oriental Hotel Group Launches iPhone Application

Mandarin Oriental Hotel Group enhanced its mobile communication to luxury travelers around the world with the launch of MO Hotels, a new travel application available on the iTunes App Store. Designed by TripCraft for iPhone/iPod touch and compatible with iPad, the complimentary app offers travelers the ability to make or modify “real-time” reservations, review detailed hotel information, explore destination guides and more.

Available globally and downloadable free of charge, the application is found in the Travel category of the iTunes App Store. With stylish design, rich media content and a ‘real-time’ booking tool, the application delivers a premium user experience. A range of dynamic content is available offline, allowing the app to work seamlessly without network signal coverage.

“This new travel application allows guests easy access to Mandarin Oriental while on the move,” said Christoph Oberli, vice president of e-commerce at Mandarin Oriental Hotel Group.

Mandarin Oriental is renowned for providing guest-centric technology throughout its properties worldwide and the launch of its first mobile application broadens the Group’s reach to its tech-savvy clientele. The Group also has a successful presence in the emerging social media marketplace, with extensive Facebook and Twitter feeds for the brand and individual hotels as well as a dedicated YouTube channel.

“Our guests are increasingly interested in the tools of technology to simplify their busy lives and connect to other like-minded travelers,” said Oberli. “A successful digital strategy adds another dimension to the guest experience.”

Benefits and features of Mandarin Oriental Hotel Group’s app include:

*    Comprehensive Property Details: Guests can tour Mandarin Oriental’s hotels and resorts worldwide and view details and images of rooms, services and amenities. Users can also view Mandarin Oriental hotel locations from an interactive 3D globe, which can be simply ‘tapped’ to launch the associated hotel information.
*    Real-time Reservations: With direct connections to secure content servers and reservations systems, guests can find rate information and room availability in real-time directly from their iPhones. Travelers can make safe and secure bookings, access existing reservations or change upcoming reservations through user-friendly functions. Hotel and international toll-free contact details are also available for guests who wish to speak with a Mandarin Oriental representative.
*    Tempting Offers: The latest special offers available at all Mandarin Oriental hotels worldwide are showcased and dynamically updated, ensuring users can take advantage of the most up-to-date information and best available rates.
*    “Cities by MO”: “Cities by MO” is a wide-ranging destination guide which lists area attractions, restaurants, shopping and nightlife sections. A special point-to-point mapping function is also included, taking advantage of the iPhone’s iOS GPS functionality to make finding any destination that much faster.