Marriott and Ian Schrager Announce Boutique Hotel Brand

New York-Marriott International Chairman and CEO Bill Marriott and Ian Schrager, credited with the invention of the boutique hotel, this morning announced a joint partnership they believe radically rethinks the lodging experience. The two also promised that the venture would create a whole new hotel category on a large scale. The press conference took place at 10 a.m. ET at the Private Roof Club of the Gramercy Park Hotel in New York City. Travel Agent was in attendance and full details will be reported in tomorrow's daily e-mail alert.

Suggested Articles:

Beyond the $300 million “Peace of Mind Promise," clients can book with confidence with a $99 deposit and more flexible booking options.

More than half of Virtuoso advisors say now is an opportune time to reimagine the travel industry, including products or services. Learn more here.

Choice Privileges members can earn and redeem points when booking at AMResorts-branded properties. Learn more here.