Meet Puerto Rico Plans New Fiscal Calendar With About 60 Events

View of San Juan in Puerto Rico
Photo by dennisvdw/iStock/Getty Images Plus/Getty Images

Milton Segarra, president and CEO of Meet Puerto Rico (MPR), has announced that the organization is planning an aggressive year-long sales calendar including activities in major markets in North America, Latin America, Europe and the Caribbean.

The calendar of opportunities includes approximately 60 sales and promotional events, including trade fairs, press trips and networking activities, in cities such as Frankfurt, Barcelona, Mexico City, Chicago, Orlando, Las VegasToronto and Montego Bay. Meet Puerto Rico’s partners will participate as well to continue strengthening the destination’s message, said Segarra.

“Puerto Rico’s tourism ecosystem is broad and offers an authentic and first-rate experience,” said Segarra in a written statement. “Our partners’ reputation of successfully competing on a global scale in the groups and conventions market is priceless. Having them join us at these events is allows us to reach even more potential customers and adds a value to our offerings so that potential customers find out firsthand what we can offer them as a destination.”


Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

Segarra said Meet Puerto Rico’s efforts to attract groups and conventions to the island have not diminished after Governor Ricardo Rossello recently signed a law that enables the creation of a destination marketing organization (DMO).

Notwithstanding the challenges and adversities faced during 2016, Meet Puerto Rico managed to attract more than 220 groups to the island, generating an economic impact of roughly $120 million.

“We are confident that implementing the DMO will be of great benefit to our industry," said Segarra, "but at the same time it is crucial to continue maximizing our sales efforts during this transition period so that the industry will be strengthened and ready for exponential growth once the new organization takes over."


Related Stories

American Airlines to Drop JFK Flights to San Juan – What’s Next for Puerto Rico

New Travel Agent Tools From the GBTA Convention

ASTA Sets Dates for 2018-2020 Global Conventions

Nexion Hosts Marketing Symposium for Travel Agents

Suggested Articles:

Eleven Americans who were brought to the U.S. from a quarantined cruise ship have been moved to hospitals as a result of coronavirus. Learn more.

The company and its partners are donating close to $60,000 in travel experiences to benefit the Chaplin School of Hospitality & Tourism Management.

The U.S. State Department warns that travelers should not rely on repatriation flights as an option for U.S. citizens under risk of quarantine.