Milton Segarra, president and CEO of Meet Puerto Rico (MPR), has announced that the organization is planning an aggressive year-long sales calendar including activities in major markets in North America, Latin America, Europe and the Caribbean.
The calendar of opportunities includes approximately 60 sales and promotional events, including trade fairs, press trips and networking activities, in cities such as Frankfurt, Barcelona, Mexico City, Chicago, Orlando, Las Vegas, Toronto and Montego Bay. Meet Puerto Rico’s partners will participate as well to continue strengthening the destination’s message, said Segarra.
“Puerto Rico’s tourism ecosystem is broad and offers an authentic and first-rate experience,” said Segarra in a written statement. “Our partners’ reputation of successfully competing on a global scale in the groups and conventions market is priceless. Having them join us at these events is allows us to reach even more potential customers and adds a value to our offerings so that potential customers find out firsthand what we can offer them as a destination.”
Segarra said Meet Puerto Rico’s efforts to attract groups and conventions to the island have not diminished after Governor Ricardo Rossello recently signed a law that enables the creation of a destination marketing organization (DMO).
Notwithstanding the challenges and adversities faced during 2016, Meet Puerto Rico managed to attract more than 220 groups to the island, generating an economic impact of roughly $120 million.
“We are confident that implementing the DMO will be of great benefit to our industry," said Segarra, "but at the same time it is crucial to continue maximizing our sales efforts during this transition period so that the industry will be strengthened and ready for exponential growth once the new organization takes over."