|Photo by Freeimages.com/Andre Schaer|
The National Tour Association (NTA) has announced the organization is opening its membership to travel agents, enabling them to partner directly with NTA tour operators. Miami-based North Shore Travel became the first travel agency to join NTA under its new member category, Travel Planner.
For the past two years, NTA has welcomed travel agents to Travel Exchange, its annual convention, for a two-day program that featured a business session, targeted education and an introduction to the show’s trade floor. Now travel agents can attend the 2016 show in Atlanta as members and have full access to NTA colleagues, seminars and networking opportunities.
Travel Exchange ’16 is slated for January 31 – February 4 in the Georgia World Congress Center. The hallmark of the show for travel agents has been the access to tour companies that package innovative product geared to specialty markets and niche tours.
NTA tour operators voted in May to establish the new membership category for retail travel agents at for-profit companies whose primary business is selling the tours and packages of a tour operator or third party. The vote followed two years of member-led research and discussions, the NTA said.