NBTA Changes Name to GBTA

In an effort to meet the growing demands and increasing globalization of business travel, the National Business Travel Association (NBTA) announced the launch of its new name: the Global Business Travel Association (GBTA).

The GBTA said it will try to enhance its member value proposition through a broader global focus and new member features and benefits, which have been refined and expanded so the organization is better aligned with its members’ professional needs.

Planned changes include:

• An expanded global footprint of networking and educational events, many of which will be complimentary for members.
• Free worldwide registration for members to all GBTA webinars.
• Access to new and improved industry research and resources – including global benchmarking tools.
• Enhanced online collaboration and information sharing.
• An internationally driven and interconnected committee network offering global guidance.
• Continued expansion of the GBTA network for representation in every major business travel market.

In addition, GBTA said it will soon offer advanced networking – giving members the ability to find the expert they need on any topic, in any global region, and collaborate with them. This will be coupled with a new website which will allow members to find resources more easily and enable greater collaboration. GBTA will also continue to have a strong voice in industry advocacy, reflecting the increasingly global nature of the changes happening in the business travel industry.

Visit www.gbta.org.


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