NBTA To Hold Session on Airline Direct Connect

The growing conflict around airline-mandated “direct connects” and its impact on business travel will be the topic of an interactive session at the National Business Travel Association (NBTA) – annual Masters Program. The session is entitled: “The Transformation of Travel Distribution Economics.”

The session will include thought leaders in the industry – both driving the change in distribution strategy and affected by it – in a wide-ranging conversation on the current “direct connect” issue, to openly express opinions and possible outcomes, the NBTA says.
The NBTA Masters Program features numerous sessions providing an open forum to discuss and debate disruptive forces within the business travel industry and innovative ways for organizations to anticipate and respond to these changes.

This year the Masters Program will feature such world-class speakers as Jack Welch, former chairman and CEO of the General Electric Company, and Dr. Clayton Christensen, Harvard Business School professor and author of The Innovator’s Dilemma along with other industry leaders.

“We are excited to add this discussion to an impressive slate of conversation topics and believe this is a critical exchange for our membership as this issue has the potential to have a widespread impact on everyone in business travel,” said Michael McCormick, Executive Director and COO of the NBTA.

The Masters Program will take place at the Mandarin Oriental Hotel in Washington, D.C. on February 7-8, 2011.

To register to attend the Masters Program, visit www.nbta.org/masters.


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