Tourism New Zealand (TNZ) reports it is making travel to New Zealand easier with the launch of its first mobile app - ‘Essential New Zealand’.
The free to download app offers advice to travelers on the go in New Zealand, without the need for a Wi-Fi connection, encouraging them to do and see more while in the country, TNZ says.
“Essential New Zealand aims to make it easier for visitors to connect with tourism experiences while traveling through the country – regardless of where they are or what they are doing”, says Gregg Anderson, General Manager Western Markets.
Research shows that the use of mobile devices by visitors while in New Zealand had increased significantly between 2011 and 2012, with travelers using an iPad or laptop up 44 per cent, and use of a smartphone up 28 per cent.
The app also includes full contact details and detailed map locations for every activity and regional i-SITE centers, meaning face-to-face support and advice can be easily found. When accessed online, users are easily connected with comprehensive accommodation and transport booking information on newzealand.com.
In the past year TNZ has received record traffic to newzealand.com, attracting more than 13.8 million visits. The volume of traffic from mobile devices increased a staggering 250 per cent, TNZ says.New features are planned.