NewsCred reported that Facebook, in an effort to compete with Twitter, introduced influencers and “mentions” to its social network. The latest push to bring high-profile influencers, celebrities and famous people to share on Facebook is a way for the social media platform to continue competing with LinkedIn and Twitter. This came in the form of “Mentions,” Facebook’s new app for verified and heavily-followed users. The app prevents hacking, highlights fellow influencers mentioned and helps celebrities interact with their fans through Facebook. According to the social network, nearly 800 million users follow celebrities and other public figures on the site, engaging in more than one billion interactions each week.
“With so many people connected to public figures, it’s really hard to manage those interactions,” Facebook product manager Allison Swope told Variety. “We realized we could create a way to make that easier.”
According to NewsCred, Facebook has been building to this roll out and recently hired John Cantarella to be its Head of Global Influencer Partnerships. Cantarella used to head up digital news and sports for Time, Inc. and he comes from a strong digital content background. The hire comes just behind other celebrity-focused efforts including a plea to get famous people to post public content.
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