A product development trip to Ethiopia by the National Tour Association (NTA) and the Ethiopian Tourism Organization provided tour operators with an overview of the east African country’s tourism product and its potential for tour business, NTA reports.
NTA says the 10-day program featured stops at national parks, ancient castles and places of worship. It also included a steady stream of interactions with villagers, shopkeepers and craftspeople.
NTA president Pam Inman noted that NTA tour operators plan to offer new Ethiopian tours to North American travelers and said Ethiopia’s security and stability are conducive for the tourism market.
NTA’s Ethiopia program is the latest in a series of trips organized by the association to educate its tour operator members about options for packaging global travel, NTA says.
In recent years, NTA notes, it has led trips to Scotland, Morocco, Germany/Czech Republic and the Holy Land (Jordan and Israel).
NTA is planning its Travel Exchange, the association’s annual convention, for January 18–22, 2015, in New Orleans.