Online Travel Buyers Like Poscasts and Video

Rich content and social media—including podcasts or live online video and traveler-generated reviews from within and outside of one's social network—can help determine where leisure travel will be purchased online, says PhoCusWright.

Nine out of 10 online travel buyers say travel-related podcasts and online video influence their purchases, the research firm says in its new PhoCusWright Consumer Travel Trends Survey Tenth Edition.

The new report examines the critical influence of rich media, reviews and Web 2.0 in online travel purchasing. Findings indicate that the vast majority of U.S. online travelers are influenced by anonymous feedback and recommendations from fellow travelers.

The most popular are reviews from people they do not know, travel blogs/online diaries and travel review Web sites. Visit www.phocuswright.com.

Suggested Articles:

More than 250 work-from-home travel advisors attended first of three virtual regional trainings. Learn more here.

The legislation, which gives more flexibility to businesses applying for PPP loans, was passed unanimously by the Senate. Here's what it means.

A majority of Americans are looking forward to travel again, both internationally and domestically, according to new research by Zapwater. Read more.