Online Travel Buyers Like Poscasts and Video

Rich content and social media—including podcasts or live online video and traveler-generated reviews from within and outside of one's social network—can help determine where leisure travel will be purchased online, says PhoCusWright.

Nine out of 10 online travel buyers say travel-related podcasts and online video influence their purchases, the research firm says in its new PhoCusWright Consumer Travel Trends Survey Tenth Edition.

The new report examines the critical influence of rich media, reviews and Web 2.0 in online travel purchasing. Findings indicate that the vast majority of U.S. online travelers are influenced by anonymous feedback and recommendations from fellow travelers.

The most popular are reviews from people they do not know, travel blogs/online diaries and travel review Web sites. Visit www.phocuswright.com.

Suggested Articles:

According to Gov. Cuomo's office, the sides did not reach a solution and plan to revisit the discussion next week. Here's what you need to know.

Approximately 30 percent of travel agencies reported a “high to moderate number of cancellations” for China and other parts of Asia. Learn more here.

Americans are heading to Europe for spring break, according to new data from global luxury travel network Virtuoso. Here's what you need to know.