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| Kim Daley at a Travel Agent roundtable |
Pleasant Holidays today announced four strategic company promotions in a reorganization of its sales team. This shakeup is part of Pleasant’s long-term strategic plan for its four brands (Pleasant Holidays, Journese, Pleasant Activities and Air by Pleasant) and its travel agency partners.
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Leading the promotions is Kim Daley who will step up as the senior vice president of sales strategy. Daley previously served as the vice president and managing director of the Journese luxury brand since 2010. As part of her new role, Daley will be responsible for the sales of all Pleasant Holidays brands. Key focus areas will include growing existing relationships with national account partners and strategic growth through new business acquisition.
Jeff Petus will act as senior director of sales. As part of this role, he will lead the activities of Pleasant Holidays’ nationwide team of business development managers (BDMs) as well as the inside sales support team. His new focus will be on selling all brands to all retail travel agencies with targeted strategies for home based agents.
New director of national account sales Chanda Vudmaska will be responsible expanding key relationships with national account travel agency partners, working to enhance Pleasant Holidays’ position as a preferred supplier.
Rounding up the series of promotions is former Journese senior brand marketing manager Amy Comparato, who will now serve as brand director for Journese. As part of her new position, she will concentrate on the day-to-day management of sales, marketing, e-commerce and relationship management with key travel agency partners in the luxury travel segment with special attention to sales growth, product development and profitability.