Research Finds Younger Travelers Open to Packaged Travel

A study by the United States Tour Operators Association found that age and gender matter when it comes to why people select packaged travel. Most surprisingly, USTOA found that people 18 to 34 years old are more likely to purchase a tour or vacation package than those over 65, citing a desire to see new or unfamiliar places, find out more about the history or culture of an area, enjoy greater convenience or learn new skills, like cooking or photography, the report said. The 18-34 group also is most motivated by free hotel room upgrades.

When it comes to gender, the survey found that men are less price-conscious than women, with women more concerned about value, responding well to such price inclusions as meals and sightseeing. Women also cite the sense of security on a packaged tour, while men prioritize companionship and meeting new friends as reasons for buying a tour or vacation package. (JM)

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

Suggested Articles:

Accor is taking full ownership of sbe’s hotel asset light business and entered an all-share merger with Ennismore. Here's what it means.

Insight Vacations has launched its new 2021-22 Americas collection, including Latin America for the first time. Learn more here.

The USTOA asked when active members anticipate restarting operations in destinations around the world. Here's what they had to say.