Results! Travel has announced a new digital flipbook version of its direct mail marketing concept, "Enriching Escapes."
The booklet, which lists savings on a variety of vacation options, is now available electronically for the first time, allowing travel agents to email it or embed it on an agency website.
“A visually appealing digital option is the next logical step for our marketing initiatives, and it addresses the current and evolving needs of our Members’ travelers,” said John Risner, vice president and general manager of Results! Travel. “The digitalization especially adds value to readers who are conditioned to technologies beyond print-only publications. And, of course, it is a great eco-friendly option.”
The digital flipbook version of "Enriching Escapes," formerly the multi-supplier “Custom Getaways” brochure, offers:
- Zoom capability for easy viewing and larger type-face for comfortable digital reading
- Instant access from Internet-connected computers
- Auto-flip for hands-free page turning
- Search function for finding relevant key words or phrases to travel destinations and suppliers
- Social-share capability for posting to social media sites, such as Facebook and Twitter
- Option to download a PDF version for offline viewing and easy printing
Travelers can use their personal device – laptop, tablet, smartphone or eReaders – to download or access the online version from their travel agent’s website.
The "Enriching Escapes" digital version can be previewed at promotions.resultstravel.com.