Sabre Launches TruTrip Technology

airplaneSabre reports new capabilities that allow business travel buyers to easily capture travel activity across booking sources. Building on existing TripCase, GetThere, and Sabre Red capabilities, TruTrip addresses existing gaps created by out-of-program bookings. 

With TruTrip corporations will have greater insight and oversight of travel programs, Sabre says. "Travel management companies (TMCs) will save time and know more about their client’s travel activity, allowing them to better manage and serve business travelers. Travelers will be able to create a single itinerary from travel booked via multiple sources then sync it with other business travel tools, giving them and their corporation better visibility into the entire trip," Sabre says.

“This is the next step in managed travel. TruTrip will help travelers have a better service experience and allow travel managers and TMCs to be better stewards of T&E spend,” said Chris Kroeger, senior vice president for Sabre Travel Network. “Travel managers will be able to improve duty of care, drive greater policy compliance and have broader visibility across their travel program.”

At the heart of this new capability is the TruTrip Hub, Sabre says, an intelligent rules engine that aggregates travel and itinerary data from multiple sources. Whether a trip was booked in or out of the program, the TruTrip Hub collects and synchronizes business travel itineraries with mobile, online, and offline tools to create a complete view of travel activity using a shared graphical itinerary. This ensures the traveler, corporation, and TMC can instantly access the same information, Sabre says.

“There has been a great deal of noise in the industry around open travel. Rather than exposing my program to additional costs and challenges, TruTrip will help me augment the strategic managed travel program I already have in place,” said Cindy Heston, travel manager for WellPoint

TruTrip will also include a service known as TruTrip Shop, a gateway that extends managed travel booking capabilities to additional sources outside of the core Sabre travel marketplace. TruTrip Shop provides end-to-end travel management benefits, without exposing managed travel programs to sources with limited data and incomplete workflows, Sabre says.


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