Sabre, Routehappy Partner on Rich Airline Product Content

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Sabre and merchandising content platform for flight shopping Routehappy have announced a new partnership that will allow Sabre to integrate rich airline content from Routehappy Hub into its booking platforms for travel agents. 

The technology agreement marks Routehappy’s first integration with a GDS, and it makes Routehappy Hub a primary source of airline rich content available to agents when shopping, checking for availability, and pricing branded fares in the new Sabre Red platform.

Visually descriptive merchandising content intuitively placed throughout the agency workflow will provide relevant content for travel consultants to differentiate offerings available to flyers, while helping airlines showcase their products and provide upsell opportunities through the Sabre travel marketplace. The collaboration will allow agents to see Routehappy Hub’s highly targeted, merchandising content by aircraft, class of service, airport, route and fare, offering a more retail oriented selling experience.

The integration with Routehappy will be an enhancement to the rich graphical capabilities of Sabre’s agency platform to support airline amenities and branded fares sales. With an entirely new workflow and user experience, rich with visual and descriptive content sourced via Routehappy, the new Sabre Red Workspace will enable airlines to market their brand and products in ways that are more consistent with how they market themselves in other retailing channels, Sabre said.